A website that was fine five years ago can now be losing you customers without you noticing. Buyers in Kenya search on their phones, compare quickly and expect to call, chat or pay in a few taps. Here are seven signs it is time to redesign your business website.
1. It is slow on mobile data
Run your site through Google PageSpeed Insights and look at the mobile score. If pages take several seconds to appear, many visitors will leave before they see what you offer, and Google is less likely to rank you.
2. It is hard to use on a phone
Tiny text, buttons that are hard to tap and pages you have to pinch and zoom all push people away. If your site was built for desktop first, a redesign around the phone layout is usually the biggest single improvement you can make.
3. It brings in no enquiries
Visitors arrive but nobody calls, messages or fills the form. Often the problem is that the next step is not obvious. A good redesign puts a call button, WhatsApp chat and a short enquiry form where people decide.
4. Customers cannot find you on Google
Search for your main service plus your town, for example “web design Nairobi” or “plumber Westlands”. If your business does not appear, the site may be missing page titles, service pages or basic technical SEO.
5. The information or design is out of date
Old prices, discontinued services, staff who have left or a design that looks dated all make visitors question whether you are still trading. Trust drops quickly when details do not match what customers see elsewhere.
6. Customers cannot pay or book online
If people have to call to book or send a screenshot to prove they paid, you are adding friction and admin. Online booking and M-Pesa payments built into the website let customers act immediately and record every payment automatically.
7. You cannot update it yourself
If every small change needs the original developer, and you cannot reach them, the site will slowly fall behind. A redesign on a modern content management system puts you back in control.
Refresh or full rebuild?
If the site is reasonably fast and the structure works, a refresh of the design and content may be enough. If it is slow, breaks on phones, cannot be edited or has no clear path to an enquiry, a rebuild is usually cheaper in the long run than patching the old site.
What a website redesign usually involves
- A review of the current site, your services and what customers search for
- A new page structure built around the actions you want visitors to take
- A mobile-first design agreed with you before development
- Rebuilding the pages, forms, payments and integrations
- Moving content across and redirecting old links so you keep your Google rankings
- Testing on phone, tablet and desktop, then launch and support
Redirecting old page addresses matters more than most people think. Without it, links from Google and other websites stop working and rankings can drop after launch.
Frequently asked questions
How often should a business website be redesigned?
There is no fixed rule, but many businesses redesign every three to five years, or sooner when the site becomes slow, hard to edit or no longer matches what they sell.
Will a redesign hurt my Google rankings?
It should not if old page addresses are redirected to the new ones and page titles and content are kept or improved. Rankings drop when old links are simply deleted.
Can I keep my domain name when redesigning?
Yes. A redesign changes the website, not the domain. Your address and email can stay exactly the same.
How much does a website redesign cost in Kenya?
A redesign is priced much like a new site, by the number of pages and features. A small business site is usually in the same range as a new build, and the work often pays back through more enquiries.
Ready to redesign your website?
SeriaTech Solutions rebuilds dated, slow or hard-to-use websites around what your business sells today. See our web design and redesign service, check what a website costs in Kenya, or request a quote and we will reply within one working day.